LED Digital Billboard

Digital billboards are the new direction of outdoor advertising. They use the power of advanced technology to bring a better and faster way of reaching your customers through billboards. These billboards give your business the ability to have multiple ads on one billboard, as well as the ability to change these ads monthly, weekly, even daily. Make a lasting impression with our digital advertising opportunities.

LED Benefits

Huge savings on Vinyl Billboard costs ($600+dollars)
No damage replacement costs
Ad flashes every 60 seconds for optimum visibility
High traffic area – near Walmart in Bluffton on SR1 (23,000 daily traffic account)
Immediate campaign start time, no delays
Rotate or swap out your ad image with ease
Billboard ad artwork costs are minimal
Ability to change your ad depending on the weather (ice cream ad on a hot day, hot chocolate ad on a cold day)

Download RAM's LED Price Sheet

DIGITAL ARTWORK SPECS

Use RGB Color Mode not CMYK
72 dpi (dots per inch) Resolution
324 pixels high by 684 pixels wide
JPEG format

DIGITAL ART TIPS

Keep it Simple

The first step to creating effective messages with your electronic sign is to keep the wording short and succinct.

Avoid spelling out complete sentences. Don’t use eight words when four will do.
Stick with shorter, simple words to maximize quick comprehension by motorists.
A single message idea will read quicker and more easily than trying to combine multiple offers.

Keep It Big

Large text will allow motorists to see your message from a greater distance. If your text is too small, it will be too hard to read. Your audience is then likely to disregard your messages entirely. Although capable of much smaller, we recommend a 12″ character as a minimum. Three foot text, and larger, would be optimal.

Our sign has an actual pixel matrix of 162×342 with a 16mm pitch, therefore 18 pixel characters are 1 foot tall on the sign. If you multiply your artwork size by two, as we recommend for image quality under File Format below, a 36 pixel character is then 1 foot tall. Our sign software will scale the artwork down proportionally.

Keep It Clean

Avoid using thin fonts as well as most script fonts. The strokes of each character are simply too thin to maintain legibility over long distances. Use thick, heavy fonts to maximize readability. The bold option is an excellent way to add weight to your wording.

Keep It Colorful

High color contrast is a key ingredient. Just like using large text, the right color combination can make your message readable from a much longer distance. Refer to the samples below for many of the best text color vs. background color combinations for our electronic sign.